What is SEO and why is it important for a blog? The simple answer is that SEO is the lifeblood of blogging. Because no matter how good an article you write, if your article is not ranked properly then the chances of getting traffic to it are negligible. In such a situation, all the hard work of the writers goes down the drain.
In today’s digital age, if you want to appear in front of people, then online is the only way where you can be present in front of crores of people simultaneously.
Here, if you want, you can be present yourself through video or you can convey your message to people through your written contents. But to do this you will have to appear in the first pages of Search Engines because these are the pages which visitors like and trust more.
But reaching here is not an easy task because for this you will have to do SEO of your articles properly. That means they have to be optimized properly so that they can rank in search engines. And its process itself is called SEO. In today’s article, we will get information about what is SEO and how to do it.
What is SEO?
The full form of SEO is Search Engine Optimization. It is a technique that helps websites rank higher in search engines like Google, Bing or Yahoo. We can say that SEO is the process of optimizing a website so that it ranks well in search engine result pages (SERPs) and generates traffic from search engines. This process includes on-page optimization, off-page optimization, link building And various techniques like keyword research are involved.
We all know what a search engine is. When we are talking about search engines, then for your information, let me tell you that Google is the most popular search engine in the whole world, apart from this there are other search engines like Bing, Yahoo. With the help of SEO, we can keep our blog at No.1 position on all search engines.
For example, suppose we go to Google and search by typing any keyword, then Google shows you all the contents related to that keyword. These contents that we see all come from different blogs.
The result that we see at the top is on the No.1 rank in Google, that is why it has maintained its position at the top. It is on No.1 which means that SEO has been used very well in that blog due to which more visitors come to it and that is why that blog has become famous.
SEO helps to bring our blog to No.1 rank in Google. This is a technique that increases the number of visitors by keeping your website at the top of the search results of the search engine.
If your website is at the top of the search results, then internet users will visit your site first, due to which the possibility of getting more and more traffic to your site increases and your income also starts getting better. It is very important to use SEO to increase organic traffic on your website.
What is the full form of SEO?
The full form of SEO is “Search Engine Optimization”.
Why is SEO important for blog?
You have learned what SEO is, let us now know why it is important for a blog. We use SEO to make our website reach people.
Suppose I have created a website and published good high quality contents on it, but if I do not use SEO then my website will not be able to reach people and there will be no benefit in creating my website.
If we do not use SEO, then whenever a user searches a keyword, even if there is any content related to that keyword in your website, the user will not be able to access your website.
This is because the search engine will not be able to find your site nor will it be able to store the content of your website on its database. Due to which it will become very difficult to get traffic to your website. Therefore, it is very important to do SEO properly in your site.
It is not so difficult to understand SEO, if you learn it then you can make your blog much better and increase its value in search engines.
After learning SEO, when you use it for your blog, you will not see its results immediately, for this you will have to be patient and keep doing your work. Because the fruits of patience are sweet and you will definitely see the fruits of your hard work.
As I have already said, why it becomes necessary to do SEO for ranking and for traffic.
Why is SEO (Search Engine Optimization) so important?
Let us know more about the importance of Search Engine Optimization:
Most users use search engines on the Internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. So if you also want to come in front of people then you will also have to take the help of SEO to rank your blog. That means it will have to appear on the first page of Google search results.
- SEO is not just for Search Engines, but having good SEO practices helps in enhancing the User Experience and also increases the usability of your website.
- Users mostly trust the top results only and this increases the trust of that website. Therefore, it is very important to know about SEO and also keep yourself updated.
- SEO is also very important for social promotion of your website or blog. Because people who see your site in search engines like Google then mostly share it on social media like Facebook, Twitter, Pinterest.
- SEO plays an important role in increasing the traffic of any site.
SEO definitely helps you stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers and its sales also increase, while the other one is not able to do that much.
Types of SEO
There are two types of SEO, one is Onpage SEO and the other is Offpage SEO. The work of these two is completely different, let us know about them also.
- On-Page SEO
- Off-Page SEO
- Local SEO
1. What is On-Page SEO?
On page SEO work is done in your blog. This means designing your website properly which is SEO friendly.
Use template in your website by following the rules of SEO. Writing good contents and using good keywords in them which are most searched in search engines.
Using keywords at the right place in the page like title, meta description, using keywords in the content makes it easier for Google to know on whom your content is written and helps in ranking your website on Google page quickly. Due to which the traffic of your blog increases.
How to do On Page SEO
Here we will learn about some techniques with the help of which we will be able to do On Page SEO of our blog or website in a good way.
1. Website Speed
Website speed is a very important link from SEO point of view. It has been found from a survey that any visitor stays on a blog or website for a maximum of 5 to 6 seconds.
If it does not open within this time then it leaves it and migrates to another one. And this also applies to Google because if your blog does not open quickly then a negative signal reaches Google that this blog is not that good or it is not fast enough. So keep the speed of your site as good as possible.
I have given some important tips by which you can speed up your blog or website.
- Use simple and attractive theme
- Don’t use too many plugins
- Keep the image size to a minimum
- Use W3 Total cache and WP super cache plugins
2. Navigation of the website
It should be easy to move around in your blog or website so that no visitor and Google have any problem in moving from one page to another. The easier the navigation of the website is, the easier it will be for any search engine to navigate the site.
3. Title Tag
Make the title tag in your website very good so that any visitor reading it can click on your title as soon as possible, this will also increase your CTR.
How to make a good Title Tag: Do not use more than 65 words in your title because Google does not show the title tag in Google searches after 65 words.
4. How to write the URL of the post
Always keep the URL of your post as simple and short as possible.
5. Internal Link
This is a great way to rank your post. With this you can interlink your related pages with each other. With this, all your interlinked pages can rank easily.
6. Alt Tags
Make sure to use images in your website posts. Because you can get a lot of traffic from images, do not forget to put ALT TAG in the image while using it.
7. Content, Heading and keywords
Regarding content, as we all know that it is a very important link. Because content is also called king and the better your content is, the better the valuation of the site. Therefore, write content of at least 800 words and more.
With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.
- Heading: You should take special care of the headings of your article because it has a great impact on SEO. The title of the article is H1 and after this you can name the sub headings with H2, H3 etc. Along with this you must use focus keyword.
- Keyword: Use LSI Keyword while writing article. With this you can easily link people’s searches. Along with this, make important keywords BOLD so that Google and visitors know that these are important keywords and their attention will be attracted towards them.
2. What is Off-Page SEO?
All the work of off page SEO is done outside the blog. In off page SEO, we have to promote our blog like visiting many popular blogs and commenting on their articles and submitting the link of our website, we call it backlink. Backlinks provide a lot of benefits to the website.
Create an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers. This increases the chances of increasing more visitors to your website.
Submit guest posts on the blogs of big blogs which are very famous. This will help the visitors to their blog to know you and traffic will start coming to your website.
How to do Off Page SEO
Here I will tell you about some Off Page SEO Techniques which will prove very useful for you in future.
- Search Engine Submission: Your website should be properly submitted to all the search engines.
- Bookmarking: Pages and posts of your blog or website should be submitted to the bookmarking website.
- Directory Submission: Your blog or website should be submitted to popular high PR directories.
- Social Media: You should create a page and profile of your blog or website on social media and advertise the link of your website like Facebook, Twitter, LinkedIn.
- Classified Submission: You should advertise your website for free by going to Free Classified Website.
- Q & A site: You can ask any question by going to the question and answer website and add a link to your site.
- Blog Commenting: You can go to blogs related to your blog and comment on their posts and place a link to your website (the link should be placed only where the website is written).
- Pin: You can post the image of your website on Pinterest, this is a very good way to increase traffic.
- Guest Post: You can do guest post by visiting related blogs from your website, this is the best one from where you can take do-follow link and that too in the right way.
3. What is Local SEO?
Often people ask what is Local SEO? If you believe me, the answer is hidden in the question itself.
If we analyze Local SEO then it is a combination of two words: Local + SEO. That is, SEO done keeping in mind a local audience is called Local SEO.
This is a technique in which your website or blog is specially optimized so that it ranks better on search engines for a local audience.
Although with the help of a website you can target the entire internet, whereas if you want to target only a particular locality then you will have to use Local SEO.
In this you will have to optimize the name of your city, while its address details will also have to be optimized. To put it briefly, you will have to optimize your site in such a way that people can know you not only online but also offline.
Example of Local SEO
If you have a local business, such as a shop, where people have to visit you frequently, then if you optimize your website in such a way that people can easily reach you in real life. .
If here you target only your local area and SEO optimize your site accordingly. Then this type of SEO is called “local SEO”.
What is the difference between SEO and Internet marketing?
Many people have many doubts regarding SEO and Internet Marketing. They feel that both of them are almost similar. But in response to this I want to say that SEO is a type of tool, it can also be called a part of Internet Marketing. With its use it becomes very easy to do Internet Marketing.
What is the difference between SEO and SEM?
The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEM.
| SEO | SEM |
| SEO or Search Engine Optimization is a process by which a blogger optimizes his blog or website in such a way that he can rank the blog’s articles in the search engine and bring free traffic to his blog from there. | SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines so that you get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertisement). |
The main objective of SEO is to optimize your blog/website properly so that it can get better ranking in the search engine. Whereas with SEM you can achieve more than SEO. Because it is not limited only to free traffic but it also includes other methods like PPC advertising etc.
Information about SEO Terms
If you have a blog or a website then you will know a lot about basic SEO and how it works. But I know there are many people among you who do not even have any knowledge about basic SEO terms.
Therefore, I thought why not give you information about some very important Basic SEO Terms so that you can also know about it.
Backlink
It is also called inlink or simply link, it is a hyperlink in another website which points towards your website. Backlinks are very important from SEO point of view, because it directly influences the search ranking of any webpage.
PageRank
PageRank is an algorithm that Google uses to estimate which relatively important pages are located on the Web.
Anchor text
Any backlink has Anchor Text type text which is clickable. If your keyword is present in your anchor text, then it will help you a lot from SEO point of view.
Title Tag
Title Tag is mainly the title of any web page and it is a very important factor for Google’s Search Algorithm.
Meta Tags
Like Title Tag, Meta Tag is used to help Search Engines know what is the content of the pages.
Search Algorithm
With the help of Google’s search algorithm, we can find out which web pages are relevant in the entire Internet. About 200 algorithms work in Google’s search algorithm.
SERP
Its full form is Search Engine Results Page. It basically shows only those pages which are relevant according to Google Search Engines.
Keyword Density
This Keyword Density shows how many times any keyword has been used in the article. Keyword Density is very important from SEO point of view.
Keyword Stuffing
As I have already said that Keyword Density is very important from the point of view of SEO, but if a keyword is used more than necessary then it is called Keyword Stuffing. This is called Negative SEO because it has a negative impact on your blog.
robots.txt
This is nothing much, just a file which is kept in the root of the domain. With its use, search bots are informed about the structure of the website.
What are Organic and Inorganic Results?
There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic.
In this, we have to pay money to Google for Inorganic Listing. That means these are paid and money has to be paid for it.
Whereas Organic listing is completely free, that is, we can come on the top page of Google without paying money, but for this you have to do SEO first.
Is SEO easy to teach or do?
There is no simple answer to this. Because no one can ever achieve complete mastery over SEO, this is because it is always changing.
In such a situation, if you are serious about blogging then you must have information about SEO tutorial. By doing this, it will be very useful to you later. There are no rules of SEO as such, rather they are based on some Google Algorithms and they keep changing continuously.
One thing must be kept in mind that if someone tells you that he is a big SEO Expert, then never believe him because till date no one has been able to master SEO.
This thing is like this and it keeps changing with time and according to need. But still there are some fundamentals of Google SEO guide which are always the same. Therefore, it is important that bloggers always keep themselves updated with new SEO techniques.
With this, you will know about the trends going on in the market so that you can also make necessary changes in your articles which will help you in ranking later.
Final Thoughts
You all must have understood what is SEO. If you have any doubts in your mind regarding this article or you want that there should be some improvement in it, then you can write comments below.
Now you can easily answer the question What is SEO? These thoughts of yours will give us a chance to learn something and improve something.
If you liked my article on search engine optimization or you have learned something from it, then to show your happiness and curiosity, please share this post on social networks like Facebook, Twitter etc.
Other Articles
Essential Considerations for Your Next Smartphone
How To Place Ads In Blog – Let us know
No Comment! Be the first one.